Springfields Designer Outlet signs up Rituals in growth drive
30th July 2026
- Springfields Designer Outlet opening new Rituals Cosmetics store
- Hot on the heels of Pizza Express opening and trading significantly above targets
- Springfields turnover is up 11% in this 21st consecutive year of growth
- Footfall up 23% vs 2025 with stunning RHS Partner Gardens looking their best, a programme of premier leisure events and high-quality eateries amplifying this growth
- Springfields is the number one integrated outlet and leisure destination in the East of England
- Over 60 leading stores including Molton Brown, Levi’s, Skechers, Dune, Osprey London, Ben Sherman, Crew, White Stuff and M&S Outlet
SLR Outlets are pleased to announce that they have signed Rituals Cosmetics to open a new store at Springfields Designer Outlet.
Known for transforming everyday routines into luxurious moments of wellbeing, Rituals brings its beautiful collection of home fragrances, skincare and body care to Springfields.
Rituals Cosmetics’ commitment to holistic wellbeing fits perfectly with Springfields green philosophy and extensive RHS gardens which wrap around the outlet.
Pizza Express opened a few weeks ago is trading significantly ahead of targets, driving high-quality extra footfall to Springfields’ retail stores.
These new signings at Springfields Designer Outlet represent another significant step in the continued growth of the destination’s premium brand portfolio.
They strengthen the appeal as an all-day destination, encouraging longer dwell times, higher turnover and delivering a compelling experience from guests coming from across the whole of the East of England.
“We are very proud to be welcoming Rituals to Springfields. They fit perfectly with our designer portfolio and peaceful green experience for an ideal retail-centred day-out”, said CEO Ian Sanderson, owner of Asset Manager SLR Outlets, who oversee Springfields.
Contact exclusive agents for all leasing enquiries, Space-Retail Property Consultants.
Peter Leverett, peter.leverett@space-rpc.com, +44 (0)7860967430
Ben Taylor, Ben.Taylor@space-rpc.com, +44 (0)7870682050
SLR-operated Springfields Designer Outlet & Leisure has delivered its 20th year of consecutive growth, bar lockdowns, and is amongst the very best performing UK outlets. This 21st year is already delivering growth for Springfields’ retailers and has helped fuel 15 lease renewals over the past year.
Leading stores like Molton Brown, Levi’s, Skechers, Dune, Osprey London, Ben Sherman, Crew, White Stuff and M&S Outlet attract a high quality visitor profile.
Springfields runs a series of footfall-driving events throughout the year, including live music, celebrity visits, the region’s spectacular Firework display and the Winter Wonderland Walk attracting well over 30,000 paying guests, all of which enhance retailer turnover.
Owned by the UBS-managed Triton Property Fund LP, Springfields delivers what guests are looking for, a great value retail experience set in an uplifting healthy green environment, including an extensive 58,000 sq ft Blue Diamond home, leisure and garden centre.
All segments are showing growth with very strong results for fashion and athleisure. The food and beverage sectors are doing exceptionally well and are up by as much as +34% vs. last year. High-quality eateries attract premium ABC1 guests and extend dwell time and spend.
Springfields recently implemented preliminary works on its consented 50,000 sq ft Phase 3
Springfields is one of Europe’s leading green retail and leisure destinations with extensive further ESG initiatives opening this year.
Positioned on the A16 near Peterborough, Lincolnshire, Springfields is the leading designer outlet destination serving the whole of the East of England and East Anglia.