PizzaExpress opening at Springfields Designer Outlet

• PizzaExpress is opening a new restaurant, plus garden, at Springfields Designer Outlet
• Creating 20 new jobs, representing a significant investment in the local community and providing a welcome boost to the region
• Springfields is celebrating 20 years of continuous turnover growth bar lockdowns
• 2025/26 turnover up over 5% vs. previous year
• Leading stores like Molton Brown, Levi’s, Skechers, Dune, Radley London, Osprey London, Ben Sherman, Crew, White Stuff and M&S Outlet drive this exceptional growth
• Like-for-like stores predominantly trading up on last year, and by as much as +57%
• RHS official Partner Garden drives additional high-quality footfall
• Springfields integrated leisure and retail continues to be key to attracting high-spending footfall, extending dwell time, and delivering turnover growth
• National marketing, including recent coverage in The Telegraph, strengthens Springfields position as a flagship destination in Lincolnshire and East Anglia.

SLR Outlets are pleased to announce that they have asset managed the prime restaurant space at the front of the scheme and will welcome the nation’s most iconic pizzeria brand, PizzaExpress in the summer.

The restaurant, which will be serving up its famous proper pizza and delicious Dough Balls, including the fan favourite Margherita and American Hot, and will also be bringing at least 20 new jobs to the local area.

Welcoming PizzaExpress to Springfields Designer Outlet & Leisure represents another significant step in the continued evolution of the destination’s premium brand portfolio. As one of the UK’s most recognised and respected casual dining brands, PizzaExpress further enhances Springfields’ high-quality retail and leisure offering, complementing its strong line-up of leading fashion, lifestyle and hospitality operators.

The addition strengthens Springfields’ appeal as an all-day destination, encouraging longer visitor dwell times and delivering a compelling experience for guests from across Lincolnshire, the East of England and beyond.

This asset management has also created a new 1,690 ft² unit for food & beverage which is leasing now. All enquiries to exclusive letting agents, Space-Retail Property Consultants. Contact Peter Leverett, peter.leverett@space-rpc.com, +44 (0)7860967430, or Ben Taylor, Ben.Taylor@space-rpc.com, +44 (0)7870682050.

SLR-operated Springfields Designer Outlet & Leisure has delivered its 20^th year of consecutive growth, bar lockdowns, and is amongst the very best performing UK outlets. This reinforces Springfields position as the leading designer outlet centre in the whole of the East of England and East Anglia.

Leading stores like Molton Brown, Levi’s, Skechers, Dune, Radley London, Osprey London, Ben Sherman, Crew, White Stuff and M&S Outlet drive exceptional growth.

Springfields integrated designer-quality leisure has been designed to outperform all other attractions in the region, and this pays dividends with yet more footfall from high spending guests.

The free-to-enter, and nationally important, RHS Partner Gardens, which wrap around the outlet, are key to attracting upmarket guests to the outlet.

Perfect for the whole family, Springfields runs a series of footfall-driving events throughout the year, including live music, celebrity visits, the region’s spectacular Firework display and the Winter Wonderland Walk attracting well over 30,000 paying guests, all enhancing retailer turnover.

“We are very proud to be welcoming PizzaExpress to Springfields. This is going to be a major addition to our high-quality offering at Springfields”, said CEO Ian Sanderson, owner of Asset Manager SLR Outlets, who oversee Springfields.

Henry Snagge, Head of Acquisitions at PizzaExpress, said, “We’re excited to be bringing proper pizza to Springfields. It’s an outstanding location and we can’t wait to open our doors this summer and become the destination for everyone’s favourite pizza.”

Owned by the UBS-managed Triton Property Fund LP, this outdoor designer leisure and retail combination delivers what our guests are looking for: a great value shopping experience set in an uplifting healthy green environment, including an extensive 58,000 sq ft Blue Diamond home, leisure and garden centre.

All segments are showing growth with very strong results for fashion and athleisure. The food and beverage sector is also doing well with restaurants and cafés extending visitor time and expenditure, attracting premium ABC1 guests.

Springfields recently implemented preliminary works on its consented 50,000 sq ft Phase 3

Springfields is one of Europe’s leading green retail and leisure destinations and has plans for more ESG initiatives this year. Positioned on the A16 near Peterborough, Lincolnshire, Springfields is the leading designer outlet destination serving the whole of the East of England and East Anglia.