SLR deliver record sales at Springfields Outlet & Leisure with four consecutive weeks setting new records, and overall up 11% on 2022

• Record sales results at the outlet as Springfields continues to be a hugely popular destination in the Heart of England
• Week 50 saw record sales up £83.8K
• Calendar year turnover is up 11% v 2022, and up 20% v 2019, pre-Covid
• Weekly footfall was also exceptionally strong, up 20% v 2022
• 5 stores traded with annualised densities above £1,000/ sq ft
• The new Levi’s store continues to trade very strongly 
• The Winter Wonderland Walk attracted 30,000 visitors enjoying the hugely popular experience 
• With nine asset management deals completed in 12 months, including new lettings to Levi’s and Cadbury, Springfields is currently fully let
• The future looks bright with former Frankie & Benny’s unit acquired as part of further scheme developments planned for 2024 and 2025

Springfields Outlet and Leisure continues to grow year on year, reinforcing its position as having one of the strongest growth rates in the UK on the back of 17 years sales increases, bar-Covid. Weekly sales have consistently delivered double-digit growth, with the highest weekly sales on record being beaten on four consecutive weeks in this Christmas period. Christmas late night shopping turnover has proved particularly strong. The Winter Wonderland Christmas Walk has been increased in size and demand for tickets are substantially up on 2022. This event, together with the sold-out November fireworks, make Springfields a repeat family destination for the whole region. 

“We are delighted to announce these results. Every week in the run up to Christmas we have beaten our previous records. Demand for the whole Christmas experience at outlet prices is driving these exceptional trading results. We are seeing the quality of turnover improve dramatically as we continue to attract higher spending guests and higher density brands.”

Ian Sanderson, Director of Springfields Outlet & Leisure and SLR Outlets.

Springfields’ unique mix of retail, leisure and 25 acres of award-winning gardens is the winning formula for retail destinations today. Conceived, developed and asset managed by SLR Outlets for the UBS managed Triton Property Fund LP, this combination is exactly what guests are looking for. Giving everyone what they want with a perfect shopping experience set in an uplifting healthy green environment. A great mix of sensory experiences coming together to deliver positivity and enhancing visitors’ mental health. 

All segments are showing growth with very strong results for fashion, athleisure, and home and garden. The food and beverage sector is also booming with restaurants and cafés extending visitor time and spend. The combination of retailers like Dune London, Joules, Radley London, OSPREY LONDON and Jack Wills and a great mix of F&B including the high-end restaurant The Parlour, Caffé Nero, and homegrown The Kitchen, plus a large Blue Diamond Lifestyle, Garden and Home centre make Springfields a must-visit-often destination for the whole of the East of England. Springfield’s is the best value retail and leisure destination in the entire region with one-stop shopping, and a huge choice with up to 60% discounts throughout, in over 55 shops restaurants and cafés. 

Positioned on the A16 near Peterborough, Lincs, Springfields is the only outlet destination serving the whole of the East of England and East Anglia.