Springfields Outlet & Leisure bounces back with massive sales uplift of 31% vs 2019

• Springfields reopened on April 12th with sales in the first week up 31% vs. the same week in 2019
• Sales per visitor up an astonishing 35%
• This is on top of 15 years continuous growth since Springfields opened

Since reopening on April 12th, Springfields outlet, leisure and gardens in Lincolnshire has once again demonstrated its outstanding appeal. When comparing the first week’s trading with the same period in 2019, sales were up 31% on average from over 50 retailers. A very encouraging result as it was Easter week that year. Footfall and sales have bounced back strongly from every lockdown and this time the growth has been even quicker and stronger.

These results reflect Springfields perfect post-Covid mix of outdoor retail, 25 acres of stunning nationally important gardens, extensive leisure and eateries.

Headline results include:

• Springfields had its 10th highest weekly sales on record
• Five retailers had triple digit growths with the largest sales at an enormous +173% vs 2019
• 70% of like-for-like retailers traded up on 2019 and 90% of these had double digit growth
• 7 retailers reported Springfields as being in their top 3 outlets across the whole of the UK

The ongoing opening of new higher-profile brands continues with Dune London opening at the end of 2020, joining other brands such as Radley, Joules, White Stuff, Jack Wills and Crew Clothing. Fashion, beauty, home and garden are all performing particularly well.

Ian Sanderson, Director at SLR which developed, and asset manages the scheme, said: “Springfields is a runaway success. Our unique mix of outdoor retail and leisure is exactly what everyone wants. Our teams have worked tirelessly to ensure a perfect customer experience. This performance builds on 15 years of consecutive turnover growth”

With more than 50 stores set in the beautiful and award-winning 25-acre Festival Gardens, this spacious outdoor destination is very well suited to our new retail norms whilst providing an exceptional guest experience. Springfields attracts customers from a very wide catchment area including the Home Counties north of London, East Anglia and the East of England up to South Yorkshire, making Springfields a popular day out. The green healthy space means customers stay longer and return more often, attracted by the safe shopping experience.

Located in south Lincolnshire, the 45-acre retail and leisure scheme is on the junction of the A16 and A151, close to the junction with the A17, three major arterial roads providing easy access to Peterborough, Nottingham, East Anglia, Lincoln and beyond. Springfields is just a 25-minute drive from the A1.

Owned by the Triton Property Fund, managed by UBS, agents for the scheme are Knight Frank and SPACE Retail Property.