Springfields Designer Outlet reports outstanding start to 2025

• Following 18 years turnover growth, Springfields is set for a superb 2025 with turnover in week 1 already up 31% versus last year and footfall up 24%.
• Like for like Christmas school holiday turnover lifted up 16% with footfall up 6%
• Over 55 leading designer stores like Molton Brown, Levi’s, Skechers, Dune, Radley London, Cadbury, M&S Outlet and Ben Sherman, drive exceptional growth
• Springfields integrated leisure and retail continues to be the key to attracting extra footfall, extending dwell time, and delivering turnover growth

Following 18 years turnover growth, Springfields is set for a superb 2025 with turnover in week 1 already up 31% versus last year and footfall up 24%. This builds on the best-ever Christmas period with a perfect combination of unique experiences, footfall and turnover. Many stores traded with annualised densities over £1,000 PSF with the highest at £2,922 PSF. This is a premier division performance for the UK outlet industry. Like-for-like trading was particularly strong, with the highest store lifting up 53%.

“It’s a pleasure to work with such a terrific line up of retail partners and together we continue to innovate and grow every year. We’re here to help everyone succeed and it’s a pleasure to report such great results.”, said Ian Sanderson, owner of Springfields Asset Manager SLR Outlets, which originally developed the scheme.

The Christmas school holidays saw a massive boost with turnover up 16% vs. last year and footfall up 6%. This was all on the back of Springfields three best-ever weeks’ sales around Black Friday and immediately after, beating the record set in 2023 by 13% up.

Footfall over Christmas was very busy, with guests attracted by the excellent choice of gifts at irresistible outlet prices, mince pies and Christmas cheer throughout the scheme, and of course the ever-popular Winter Wonderland Walk. The Winter Wonderland Walk has become a massive regional attraction with circa. 30,000 paying guests, increasing dwell time and sales.

Five new stores boosted footfall as well, including Molton Brown, Ben Sherman, Luke 1977, Quba Sails and Loungers’ new Petalo Lounge bar-café.

Springfields Designer Outlet is fully let, but Springfields can always be creative finding space for the right new retailer.

Springfields has over 55 designer outlets set in 25 acres of beautiful gardens and leisure attractions, featuring brands like Molton Brown, Skechers, Levi’s, Dune, Osprey London, Radley, Joules, M&S Outlet, and White Stuff. This all reinforces Springfields position as the leading designer outlet centre in the East of England. The integrated leisure has been designed to be accessible, healthy and family-time oriented, including the free-to-enter nationally important RHS Partner gardens which wrap around the outlet, a children’s Adventure Land with a unique JCB attraction and a Tree Top village, all bolstered by a series of footfall-driving events throughout the year. Live music, celebrity visits, the region’s spectacular Firework display and much more. High quality footfall is driven by exceptional marketing including highly popular events, laser sharp digital, large-scale promotions, including a free car competition supplied by a partner, as well as targeted TV on Sky and other channels.

Springfields recently implemented preliminary works on its consented 50,000 sq ft Phase 3 and has plans for more ESG initiatives making it one the UK’s greenest shopping and leisure destinations. Positioned on the A16 near Peterborough, Springfields is the only outlet destination serving the whole of the East of England and East Anglia.

Springfields incentivises tenants with a combined base and turnover rent, which means landlord and tenant are united in the benefit of driving high quality footfall. Contact the exclusive leasing team at Space-Retail Property Consultants.

Email Peter at peter.leverett@space-rpc.com or call him at +447860967430, and Ben at ben.taylor@space-rpc.com and +447870682050.