SLR delivers 18% growth and best week ever during Black Friday for UBS-owned Springfields Outlet & Leisure

• Best week ever. Black Friday week footfall and sales up 18% up on same time last year
• Turnover has increased every year since opening in 2004, except lockdowns. That’s 18 years
• Top store sales over £2,000 PSF, and many more are trading between £1,300 and £1,800 PSF
• Over 55 leading stores like Molton Brown, Levi’s, Skechers, Dune, Radley London, Cadbury, M&S Outlet and Ben Sherman, drive exceptional growth
• Springfields integrated leisure and retail continues to be the key to attracting extra footfall, extending dwell time, and delivering turnover growth

Let’s take a moment to celebrate this awesome win from Springfields excellent retailers.

SLR-operated Springfields Outlet and Leisure has now delivered its best week ever, across all sectors. A big 18% bump in foot traffic and a very pleasing 18% increase in sales compared to last year.

After 18 years of solid growth, the success is all about great partnerships and pulling in key customer shoppers with killer digital marketing moves.

Simon Stone, Retail Director commented “We’ve also recently brought in some cool new brands like Ben Sherman and Quba, plus an exciting new restaurant concept called Petalo Lounge from Loungers, which is packed every day and rolls into the nightlife.

We’re throwing some fun events to make sure our guests are having a blast, giving them time to chill and shop to their heart’s content. Our Winter Wonderland Walk light show and experience is pulling in extra high-quality footfall with over 30,000 paying guests shopping into the evening”.

Springfields is a 45-acre outlet and leisure destination, featuring brands like Molton Brown, Skechers, Levi’s, Dune, Osprey London, Radley, Joules, M&S Outlet, and White Stuff.

This all reinforces Springfields position as the leading outlet centre in the East of England. The integrated leisure has been designed to make the scheme accessible, healthy and family-time oriented, including the free-to-enter nationally important gardens which wrap around the outlet, a children’s Adventure Land with a unique JCB attraction and a Tree Top village, all bolstered by a series of footfall-driving events throughout the year. Live music, celebrity visits, the region’s spectacular Firework display and much more.

“It’s a pleasure to work with such a terrific line up of retail partners and together we continue to innovate and grow every year. We’re here to help them succeed and Black Friday week tangibly demonstrates the best efforts by everyone”, said Ian Sanderson, Owner of Asset Manager SLR Outlets, and who originally developed the scheme.

“Springfields Outlet & Leisure delivers what guests are looking for, a great value shopping experience set in an uplifting healthy green environment. There is even a 58,000 sq ft Blue Diamond Home & Garden Centre”.

Springfields recently implemented preliminary works of its consented 50,000 sq ft Phase 3 and has plans for more ESG initiatives making it one the UK’s greenest shopping and leisure destinations.

Positioned on the A16 near Peterborough, Lincolnshire, Springfields is the only outlet destination serving the whole of the East of England and East Anglia.

If you want to know more, contact our exclusive leasing crew at Space-Retail Property Consultants. You can email Peter at peter.leverett@space-rpc.com or give him a ring at +447860967430, and Ben’s also available at ben.taylor@space-rpc.com or +447870682050.